As an Authorized Sitecore Partner for Poland and Czech Republic, ALAN Systems was at Sitecore Symposium 2012 in Amsterdam, where we had a chance to take part in series of interesting presentations and sessions.

Sitecore is a dynamically growing company and is the world leader in Content Management Systems. On the Symposium, there were presented the latest trends of the development of the Sitecore products and technologies.

Company experts were sharing knowledge about latest internet technologies and the advantages of the implementation.

Sitecore CEO Michael Seifert was reporting about company’s perspectives and results.

In recent years, we are witnessing a revolution in perception of the relations between the web content providers and users.

Sitecore for many years has been a champion of the advanced personalization in communication using digital channels.

During Symposium, there were presented revolutionary tools incorporated into Customer Engagement Platform, which are allowing to create and establish direct and immediate dialog with customer through Internet as well as unified social media, email, web site and mobile application communication.

Customer Engagement Platform allows to lead a multi-channel marketing campaigns simultaneously offering an in depth analysis of the results based on hard metrics targets.

For more info about Sitecore Symposium please refer here